What Lacome.com has to say about the product:
24-hour wear for divine, lasting perfection
Following 8 years of research, Lancôme unveils its first 24-hour wear foundation for lasting perfection.
With its new EternalSoft technology, Teint Idole Ultra 24H defeats all challenges. Complexion stays perfectly flawless and unified. Never cakey.
24-hour divine comfort
In perfect affinity with the skin, Teint Idole Ultra 24H is irresistibly comfortable. Its new, blendable and fresh texture leaves the complexion perfectly smooth, velvety matte with no powdery effect.
The full coverage you need – flaws, pores, redness and all imperfections visibly disappear. The velvety finish you love for 24-hour lasting perfection and comfort. Full coverage. Velvety matte finish with no powdery effect.
Oil-free. Fragrance-free. Transfer-free. Non-comedogenic. Tested on sensitive skin. Tested under dermatological control. Patent pending.
NAI pigments – specially coated pigments maintain consistent pH level with skin, so color stays true all day
Perlite and Silica – two of the most effective oil‑absorbing ingredients
Let me mention that I am an Oily, sensitive, pigmented and prone to wrinkles skin type(because of my past sun exposure). Naturally not all of us are born with the same skin type so your results may not be the same as mine. Lancome claims that this is a 24 hour wear foundation, I've worn it 24 hours by accident because sometime I fall asleep with my toddler and don't get to wash my makeup off. I know it's horrible but I can't help the exhaustion sometimes. This foundation does not last 24 hours on my skin but it does last around 12-14. I have oily skin so if I set it with powder it lasts 14 but alone with a primer it lasts 12. My shine does come through a little bit but I don't look like a grease ball. Lancome also claims that it's never cakey. I agree with this claim it does not ever look cakey or like makeup on me. I really feel like I'm not wearing makeup, it's me only better. I also like that I only need one pump to cover my entire face and neck using my fingertips. I feel that you get the best application out of this foundation by using your finger tips rather than a traditional foundation brush. They also claim it's velvety matte with no powdery effect. I think it's semi-matte and it does not look powdery on me. Lancome also claims it's full coverage, I think that all depends on the extent of scars and sun damage you may have. It does cover my redness, pores, most of my hyper-pigmentation and I don't need to wear concealer under my eyes when I use this. You can see in the pictures below the extent of coverage I get.
I like that it comes in a pump so you don't have to worry too much about contaminating the product or the ingredients being exposed to oxgen causing them to be less effective. I would suggest you wipe the pump with alcohol every week to make sure bacteria does not form at the pump.
White balanced photo using indoor lighting, no flash.
Outdoor swatch in sunlight, no flash.
The picture on the left I am wearing no makeup at all and on the right I am only wearing the foundation, no concealer. As you can see I am quite oily and I have redness and hyper-pigmentation. I usually cover my hyper-pigmentation using concealer but I did not for this picture. For reference I use shades medium in Tarte's Amazonian Clay Foundation, Chanel Viatlumiere Aqua in B20 Beige Tendre, MUFE HD in 11B and Smashbox HD Healthy FX foundation in Light L3. I get more coverage from this foundation than from any mentioned above.
I've tried many foundations and this is my new favorite. I absolutely love the feel and wear time of this foundation and I like that I don't look "made up."